Integration with Wingify Web & Mobile Insights

Beyond experimentation and conversion tracking, Wingify Web Insights adds behavioral analytics capabilities such as:

• Session Recordings
• Heatmaps
• Funnel Analysis
  -Visitor-level analysis

When the UUID is consistent across:

• Web Testing
• Feature Experimentation
• Web Insights

You unlock a powerful capability:

You can directly correlate experiment variations with actual user behavior.

Why UUID Consistency Matters for Insights

If UUID is shared across products:

• A visitor bucketed into Variation B (client-side test)
• Or exposed to Feature Flag ON (server-side experiment)

Can be:

• Filtered inside Web Insights
• Viewed through session recordings
• Analyzed via heatmaps
• Compared across variations

Without shared UUID:

• Session recordings cannot be reliably tied to experiment variations
• Heatmap segmentation becomes inaccurate
• Behavioral debugging becomes fragmented

Summary

When UUID is unified:

Because UUID is identical:

• Exposure → Behavior → Conversion
• Are all tied to the same visitor profile.

With all three systems connected:

flowchart LR
    Browser -->|UUID Cookie| Server
    Server --> FE_SDK[Wingify FE SDK]
    FE_SDK --> Wingify

    Browser --> SmartCode
    SmartCode --> Wingify

    Browser --> WebInsights[Wingify Web Insights]
    WebInsights --> Wingify

    FE_SDK -. Shared UUID .- SmartCode
    SmartCode -. Shared UUID .- WebInsights

This architecture enables system-wide experimentation, not just UI testing.

• Web Testing experiments UI behavior
• Feature Experimentation controls application logic
• UUID is the binding identity
• Cookies are the transport mechanism
• Two-way identity propagation is supported
• Wingify Web Insights unifies analytics across layers

Integration with Wingify Mobile Insights